We create brands for companies that are shaping the future.
Strategic design partner for companies in science, technology, and impact. We turn technical complexity into clarity, and clarity into growth.
01 Background
Your technology is years ahead. Your brand should say it.
Leaders like you are already using their brand as a strategic asset: to raise capital, increase sales, attract talent, and build culture. We bridge the gap between who your company is and how it’s perceived.
Brand Strategy
Positioning, differentiation, and a narrative your market understands. Analysis · Positioning · Vision and Purpose
Brand Identity
A visual and verbal identity that stands out, connects, and leaves a lasting impression. Concept · Visual and Verbal Identity · Brand Guidelines
Brand Experience
Web, video, 3D, and motion design that make your technology appealing in seconds. Web and Product · Video and Motion · Launch
Projects
Years of experience
Business Value
*Source: McKinsey & Co
Senior Team
Senior Talent
We turn complexity into clarity and clarity into growth
02 The Challenge
You compete on clarity, not on technology
Your pitch falls apart on slide five. Your website reads like a catalogue. Your value proposition changes depending on who tells it. Every time your message isn’t understood, you lose investment, credibility and opportunities.
It’s for you if…
- You’re raising capital and not connecting
- Your technology is solid but not understood
- Your message changes with the context or the person
- Your digital presence doesn’t reflect your real value
It helps you to…
- Turn your technology into a story that sells
- Reduce friction at key decision moments
- Align teams and eliminate inconsistencies
- Accelerate sales and fundraising cycles
03 Jobs
From Complexity to Leadership: Making It Work
We work on technology projects where the strategy, brand identity, and branding system are designed to support growth, align teams, and clearly position the business in the market.
FACTAL
The regulations, simplified
We built an honest and human brand, based on uncomplicated trust and clear, friendly, and direct language, to transform the complexity and fear surrounding VeriFactu into peace of mind for freelancers and SMEs, demonstrating that simplification is also a way to build trust.
CO+
Cultural brand for innovation
We created a living and flexible identity, adaptable to each program, for a cultural project without institutional codes, ensuring that strategic rigor also plays a role in culture
GUA
Deciphering the Language of Plants
We repositioned GUA from a supplier to a strategic partner in biotechnology. An identity that conveys scientific authority, combined with 3D animation that translates complexity into clarity and trust.
Timac Agro
Making the Invisible Visible
We were able to convey the complexity of microbiology—without compromising scientific rigor—through a 3D explainer video. A versatile tool for sales, training, and brand communications.
Probelte
From the Earth to the World
We built a strong narrative, website, and digital experience, giving the brand the digital authority that enabled its integration into Agronova Biotech and its transformation into a strategic asset.
Norte Organics
Protecting Life from Within
We bring science and nature together through an ecosystem that combines natural purity with laboratory precision, making the
brand a leading educational resource in preventive health.
Well App
Taking the Pulse of Well-Being
We successfully repositioned and evolved the brand through identity design and user experience, transforming it from a health tool into an essential B2B SaaS solution
Kynegos
Innovation Hub with Impact
We transformed a complex ecosystem into a brand as ambitious as its projects. We integrated strategy, brand identity, and the website into a single system within a unified platform.
04 Programas
You don’t need more services. You need a clear direction
We structure every collaboration around your real need: raising capital, aligning, or scaling.
Clarity
Audit & strategy
To redefine positioning and direction. We align your ambition with market reality.
- Audit & diagnosis
- Positioning & differentiation
- Brand concept
- Strategy & creative direction
2-3 weeks · Guarantee: if you don’t leave with clarity, we refund your money
Identity
Strategy & identity
To turn your strategy into a system. Your brand ready to operate with quality and consistency.
- Clarity incluido
- Concepto visual
- Identidad visual y verbal
- Brand guidelines
6-8 weeks · Commitment guarantee: fixed deadlines and milestones
System
Strategy, identity & experience
The complete programme, from audit to launch. For teams that have just raised capital.
- Identity included
- Web
- Motion / 3D
- Brand system + launch
3-4 months · Commitment guarantee: fixed deadlines and milestones
Growth
Brand partner continuo
Your brand team on demand: digital strategy, motion, campaigns, decks and brand ops, month after month. Includes onboarding with a mini-audit.
Monthly · 3-month minimum
05 Partners
Leaders in science, technology and culture trust us
Agronova · Agrovin · Analyticalways · Azti · Biomemakers · Cambium · Capital Energy · Dogfy · El Mosca · Elecnor · Fieldeas · Fractalia · Gobierno de Canarias · Iberia · INSST · JLL · Mahou · Ministerio de la Presidencia · Monom · Museo del Prado · Museo Thyssen-Bornemisza · Pfizer · Probelte · Pwaas · Santillana · Sismotour · Stulz · Symborg · Teka · Timac · Verallia
06 Testimonials
What our partners say
07 Study
Business, design, technology
Design and creative thinking are essential today to compete in a world where paradigms are in constant transformation. We bring together innovation, creativity and business to imagine new productive models that truly drive change.
08 Blog
Ideas that turn complexity into clarity.
We analyse global trends for tomorrow’s leaders. Our perspective on building brands that drive meaningful long-term growth.
Branding
Consulting Firm vs. Implementation Firm vs. Strategic Design Partner
Read more →
Branding
B2B Brand Positioning: A Practical Framework to Set Yourself Apart
Read more →
Branding
Branding Mistakes in Growing Startups: MVP, Storytelling, and Differentiation
Read more →
09 FAQ
Tackling Technical Complexity
1. Do I need to explain my technology to you from scratch, or are you familiar with the industry?
We’re not starting from scratch. We have a minimal learning curve because we’re familiar with the context, the language, and the challenges of the industry. Our job is to organize what already exists, not to learn it from the ground up.
2. Why make an investment of this magnitude now, rather than when we scale up?
Because perception matters more than scale. If your brand isn’t on par with the technology at key moments, you’ll lose value. Building that foundation allows you to grow consistently and have greater control over how your company positions itself.
3. How do you ensure that the narrative maintains its scientific rigor?
We don’t alter the scientific value of your technology. We structure it so that it’s understandable without losing accuracy. This way, the message works in business contexts while maintaining technical rigor.
4. What sets your programs apart from a standard design service?
We don’t work on isolated elements. We design brand systems that integrate strategy, identity, and activation so they function coherently across all contexts, including periods of growth.
5. The industry is changing rapidly—will the brand become obsolete in two years?
We design dynamic systems built to evolve. The brand isn’t rebuilt every time the business changes; it adapts on a solid foundation.
6. How do you justify the ROI of a branding project?
In efficiency and speed. A solid foundation reduces friction in key processes: financing, talent acquisition, and market entry.
7. Do you work with scientists or only with marketing departments?
We work directly with technical and leadership professionals. Our brand is built on a genuine understanding of technology, not on a sales pitch.
8. How much time will this require from our team?
We focus your involvement on key moments, while you work independently the rest of the time. The goal is to make progress without holding your teams back.
9. Do you help create critical assets such as pitch decks or videos?
Yes, by viewing them as part of the brand system. They are key touchpoints and must be based on a common strategic foundation.
10. Why Salago and not a large-scale brand consulting firm?
Because we work with greater agility, expertise, and continuity. The same team that defines the strategy also designs and implements the system, without losing context.
10 Contact
This is where they start understanding what you do
We don’t work with every company. To know whether we can help, we need to understand where value is being lost.