Ivive

Fecha

March 2023

Servicios

Branding

Brief

ONE HOME, THOUSANDS OF STORIES

Did you know that the home is where each person spends on average more than 25% of their life? This surprising fact underlines the importance of the space we call home, a place where unique stories are woven together and memories are cultivated. At Salago, we are faced with the challenge of encapsulating the essence of Ivive Hogar, a real estate consultant with more than 20 years of experience advising on property purchases, sales and rentals.

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Strategy | Professionalism and closeness to hand

Our mission was clear: to develop a brand identity that not only reflected professionalism and experience, but also conveyed closeness, modernity and, above all, the warmth of home. With Ivive Hogar, we set out to go beyond a simple graphic representation; our goal was to create a symbol that resonated with the emotions and experiences of each individual in their search for the ideal space to call home.

Solution | Design that speaks

To develop the visual identity of Ivive Hogar, we set out to move away from the conventional, merging experience and professionalism with a contemporary style. The chosen color palette, with gray and red tones, provides a balance between elegance and vitality, while the typography infuses modernity and clarity. The main symbol, a three-dimensional representation of the home, seeks to connect emotionally with customers, symbolizing a space of growth and comfort.

Impact | Spaces to Grow, Live and Dream

This new visual identity not only captures the essence of professionalism and closeness of Ivive Hogar, but it also sets a new standard for innovation and accessibility in the market. We have created a brand that not only represents a space to live, but also an environment to grow and dream. This impact goes beyond aesthetics; it is redefining how customers perceive and relate to the spaces they inhabit. Ivive Hogar promotes real estate solutions that are both practical and emotionally resonant. The brand is now a reflection of a deeper commitment to each customer, guaranteeing personalized and genuine experiences, and reaffirming Ivive Hogar's promise to offer not only properties, but homes full of life and possibilities.

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Ivive

Strategy | Professionalism and closeness to hand

Solution | Design that speaks

Impact | Spaces to Grow, Live and Dream

OTROS
PROYECTOS

DO WE

DO YOU NEED?

Ivive

Strategy | Professionalism and closeness to hand

Solution | Design that speaks

Impact | Spaces to Grow, Live and Dream

OTROS PROYECTOS

DO WE

DO YOU NEED?

NEWSLETTER

OTROS
PROYECTOS