Biomemakers

Fecha

December 2022

Servicios

Motion

Brief

CULTIVATING SUSTAINABLE SOLUTIONS

In the dynamic world of Silicon Valley, Biome Makers emerges as a leader in the AgTech revolution. Founded in 2015, this company has set out to transform agriculture worldwide, combining science and technology to revitalize soil functionality and promote sustainable agriculture.

The Biome Makers team addresses the challenge of presenting their BeCrop® technology - an advanced standard in soil health that optimizes performance and reduces costs - in an understandable and accessible way.

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Strategy | Visualizing Agricultural Science

At Salago, we face the challenge of communicating BeCrop® technology through an innovative and dynamic design strategy. Our approach focused on creating a graphic representation of a balanced ecosystem, faithfully reflecting the fundamentals of Biome Makers. The representation ranged from the microscopic composition of the soil to the complexity of its genetic structure. The main purpose was to develop a visual resource that was not only attractive, but also educational, illustrating in a clear and understandable way the positive impact of this technology on soil health.

Solution | The BeCrop® Story

To bring this to reality and achieve a realistic biological, but at the same time technological aspect, we use motion graphics techniques that combine 2D and 3D design. These resources were selected for their ability to simplify complex concepts and present them in a visually appealing and easily understandable way. The 3D design offers a detailed and realistic representation of agricultural processes and the effects of BeCrop®, while the 2D animation adds a dynamic and attractive element, facilitating the understanding and retention of information. This combination of techniques creates an effective visual narrative that captures the viewer's attention and clearly conveys the value and effectiveness of BeCrop®.

Impact | Juan Vicente Beneitez, Senior Marketing Manager EMEA and LatAm

“The Biome Makers project with Salago not only seeks to educate about BeCrop®, but also to inspire the agricultural industry to adopt more sustainable and efficient practices. This video is a step towards the transformation of the sector, showing that the combination of science and technology can lead to a more productive and environmentally friendly agriculture. I have worked with Salago to make a corporate video and the truth is that they are an incredible company. Always ready to make the customer feel at ease and giving ideas to improve the final result. I would recommend it to any company that wants to achieve an excellent result in its projects”

OTROS
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